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	WEBSITE BENEFITS

Before you decide to have a website for your business, you need to have a clear idea of what you want to achieve. At Internet Insight, the first step we take is to review your business processes and help you decide what aspects could benefit from an internet presence. While a personal consultation is the best approach, here are a few examples of how a well thought out website can be a valuable asset.

1. Save time and money

Some businesses receive numerous request to send out information on a daily basis, often hundreds per day. The average cost of fulfilling each request is from $0.80 to $2.00! A website can reduce the cost of providing information such as in brochures and catalogues, by making information about offers readily available to customers on your website.

2. Make your business look big

Internet has often been called the greatest equalizer when it comes to businesses. A professionally designed website can make your business look bigger and more established than it really is.

3. Strengthen your image

A professionally designed website will compliment traditional forms of advertising your business. Simply assure that your web address is on all printed materials that leaves your office such as brochures, business cards, fax sheets, invoices, quotes and receipts.

4. Build stronger relations

Any business can use a website to build stronger relationships with its customers. Website can be used to gather customer feedback, display menus or timetables, and often support by frequency asked question pages or technical forms.

5. Low coast advertising

For most small businesses, website provide an inexpensive form of advertising. In the past it was difficult for business to inform potential customers about their services and products. Advertising in newspapers, TV, radio or direct mail is expensive and the amount of information you can provide is limited. With a web site however, there is no limits.

6. Be always available

Make information about your business immediately available. If your business relies on an answering machine, you may worry that your potential clients will hang up. Use your message to aware customers about your products and services on the website.